With no formal roles assigned, I stepped up to lead design and execution — helping the team shape the project’s direction from the ground up.
Defined layout and flow for each page to simplify a complex offering.
Mapped what belonged where to help users navigate with confidence.
Created modular, reusable components across the entire site.
Worked hands-on to troubleshoot, refine, and carry designs through to launch.
Designed a clean, modern aesthetic to unify content and elevate the brand.
Our objective was to simplify and modernize the site, making it easier for families to understand the school's offerings and take action.
Restructured the site's architecture to guide users intuitively through the school's diverse programs.
Developed content strategies that clearly differentiate between programs, making it easier for families to find relevant information.
Introduced a modern, clean design aesthetic to align with contemporary educational platforms.
Implemented interactive elements and streamlined layouts to reduce friction and encourage exploration.
Overhauled key pages with a focus on clarity and user journey optimization.
Created reusable components to maintain consistency and facilitate future updates.
Employed typography and spacing to guide users' attention to essential information.
Ensured seamless experience across devices, enhancing accessibility for all users.
Helped shape clear, approachable messaging to support page structure and flow.
Built a flexible system to accommodate future growth and content expansion
Increased User Engagement
Notable rise in time spent on site and pages per session, indicating improved user experience.
Reduced Bounce Rates
Streamlined content and navigation led to a significant decrease in immediate exits.
Positive Stakeholder Feedback
Received commendations from school administrators and families for the site's clarity and usability.
Improved Internal Workflow
The new design system dramatically streamlined content updates and page creation, enabling faster, more efficient collaboration across teams.
Just want to know more? I'd love to share more work samples or details.
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